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The Do’s and Don’ts of Social Media Marketing for Small Businesses

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Written by Laura Schill

Social Media has become a large part of our lives. It’s an amazing outlet for those who seek information. It can determine where you go, what you do and when you do it. It’s also a great way for a business to reach out to potential or existing customers and make an impression in their everyday lives. For a small business, this is an amazing and effective way to build up your network.

For these reasons, It’s imperative to have a fine-tuned social media strategy. Below are some tips to help make your social media marketing shine!

Know your audience

A great beginning point is making sure you know who your audience is. Who are you trying to reach? Think about the type of customer you want to have and who would benefit from using your products or services. Once you have figured out who your customer is, you want to know how they use social media. Are they found scrolling through Facebook, checking Instagram, reading articles on LinkedIn, etc? Focus on the most relevant social media outlets associated with your audience to create a strategy for them.

Own your brand

Creating a brand image for your company is very important. This is what pops into a customer’s head when they think about your business. How do you want your customers to perceive your company? For example, maybe you want to portray yourself as a laid back, hip coffee shop or maybe you want to be known as a very business oriented, goal pursuing company. Whatever it is, you want that to shine through in your social media marketing. How do you do that? Start conversations on social media as if they are right in front of you.

Be Engaging

Many customers like when they feel like they personally connect with a brand, product or service. Social media is a great way to talk to your customers, whether it’s with a detailed Instagram post or responding to comments that customers may make.

Another way to be engaging is to create interesting and relevant content. Remember, that the great part about owning your business is that there are no boundaries, you can be as creative as you want and YOU set the tone and feeling of your brand. This gives you the freedom to think outside the box and make bold decisions.

Be Consistent

It’s important to be consistent with your social media plan. If you’re planning on posting every day, continue to post every day. Leaving large gaps (weeks or months) between posting on social media will leave your customers or potential customers believing it’s an inaccurate source of information and will stop using it to connect with your company.

Backlink your social media

An important step to take as a business is to make sure that a customer can easily get from your social media page to your website. If a customer sees a great Facebook post from your company, how many clicks will it take to get them to a point of purchase? The idea is to lower the number of clicks to two or three. If you don’t have a product to sell online, being able to link to another source of information that gives accurate information on services, hours and location will help guide customers to a point of sale.

If you have any questions about how to integrate social media with your small business needs, feel free to contact us!

About the author

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Laura Schill